On March 25, 2009, Her Royal Highness Princess Soamsavali bestowed a badge of honor for Outstanding Achievement in Coffee Industry Development upon Boncafé (Thailand) for the company’s relentless effort in developing and expanding as well as introducing Thailand’s coffee industry to the world.

Maleerat Thanaprachoom, the managing director of Boncafé (Thailand) received this badge of great honor on behalf of the company in the opening ceremony of Thailand ASEAN Coffee & Tea 2009 at Mahisorn Hall.

Coffee plants have been introduced to Thailand by King Bhumibol as an alternative solution for the problem of vast illegal opium plantations in Northern Thailand. This badge of honor is a royal acknowledgment of the company’s ambition to introduce Thai coffee to the world and improve the conditions of coffee farmers by promoting coffee awareness.