A survey carried out in China, South Korea and Taiwan by market researchers from Trend Monitor has revealed that Starbucks remains the most popular coffee shop franchise in China and South Korea and second most popular in Taiwan – at least amongst the 2,775 interviewees between the ages of 20 to 40.

In China, McDonalds and UBC Coffee ranked second and third, and in Korea Dunkin Donuts and Coffee Bean followed Starbucks.

While the company scored highest for customer satisfaction in all three countries, respondents thought Starbucks’ prices were "expensive" (Korea: 88.3 %; China 87.9%; Taiwan 91.4%).