Germany
In Upahl, close to the A20 motorway in Mecklenburg-Western Pomerania, Europe’s most modern freeze-dried coffee plant is currently under construction. And this was not initiated by one of the large German coffee corporations: the €50 million (US$67.75 million) plant is being established especially for the production of international sales brands.
By positioning itself as a ‘one-stop shop for your private label’, VIVA Coffee GmbH wishes to win commercial and industrial clients over for future private label projects.
VIVA offers a full service package, beginning with product development, proceeding with cutting edge production and reaching all the way to individual packaging options and marketing support measures at the point of sale. Both the production facilities and the staff of this new provider are designed to process orders of different sizes. Small lot sizes and the especially gentle roasting procedure are equally part of VIVA’s philosophy as is the employment of experienced industry experts for the development of new products and quality assurance. Beside freeze-dried coffees, VIVA Coffee also offers agglomerated coffee, highly esteemed by consumers, spray-dried coffee and coffee specialties, with which clients can lend the market new impetus introducing innovative flavors.
The broad product range is completed by an equally varied scope of packaging. Beside modern jars and PET packaging, diverse soft pack units are on offer, reaching from portion sticks to refill.
"We’ll consult you from the beginning," according to Isabel Kretschmer, Viva’s marketing manager. "With our marketing and sales support, you can ensure that your ideas can be put into practice at an attractive price. After analyzing the current state, demand is determined. Of course your own targets will be in the focus here. Which volumes, what amount of coffee sold are you expecting? Which demands regarding handling and service must be met? Besides, we provide a brand for PL customers and the expertise behind marketing it."
Viva specializes in market and country analyses, trade marketing, point-of-sale marketing and category management. The company provides complete private label solutions from green bean to packed jars/marketing on POS. Contact VIVA Coffee directly or send your request to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
