Thailand

Banrie Coffee Plantation and Farm Design (Thailand) The owner and franchiser of Banrie Coffee shops, is targeting LPG gas stations across the country in an expansion effort that will see the company establishing 100 outlets by the end of 2011. The company expects to see 50 outlets up and running by the end of 2010.

Banrie Coffee, which had operated 100 coffee shops previously prior to its contract with gas station operator PTT expiring, currently operates around 20 outlets in service stations nationwide. Company president Asawin Khairatsame said that the new Banrie Coffee shops are planned for LPG gas stations and petrol stations such as Petronas, Caltex and Cosmo.

"Besides expansion by the company, we will focus more on selling our franchises to investors who are looking to run coffee shops and reach break-even point rapidly," Khairatsame said. "If Banrie Coffee wants to have a larger chain of branches nationwide, franchisees can help the company to achieve the target."

The company expects its franchise business will contribute 20% of total sales revenue on projected revenues of Bt80 million (US$2.4 million) this year.