David Mattgard has joined Crem International as sales manager for Asia and the Pacific. 

Mattgard, who joined the company on February 1, has worked in China for over five years and comes from a background of sales management in both the industrial arena as well as in home electronics. 

“The experience in sales and marketing that David brings is very welcome,” according to a statement issued by Crem International. “David will have the general responsibility for coordination and sales development in our rapidly expanding Asia and the Pacific region.”

James Xue will continue to be head of sales for the Chinese market and Anders Backstrom will remain head of sales on the export markets in the region. 

“This recruitment will be a much needed support for our ever-growing business here in Asia and allow Xue and Backstrom to further dedicate themselves to their respective markets,” the company stated.