US

Urnex Brands, Inc./Puro Caff Group have announced the introduction of Full Circle coffee equipment wash. The coffee wash powder is the first of what will be a full portfolio of environmentally responsible products formulated from renewable, sustainable, and naturally occurring ingredients.

The Full Circle brand is the result of years of innovation from the Urnex technical and marketing teams.

"Taking the standard of environmental consciousness to a higher level has been a focus of our organization for many years.," said president Joshua Dick. "We are proud and excited to build upon the standards of cleaning excellence set by our Cafiza and Puro Caff brand products. We believe that this product portfolio raises the bar of performance while also considering the world around us."

The Full Circle brand portfolio will include powder and tablet products for both espresso and filter coffee machines. In addition, Full Circle milk wash will be available for use on steam wands, milk systems, and dispensers. Each product label - printed digitally to reduce carbon emissions - will disclose every ingredient, its source, and often a reference to where it can be found in food. The product and all ingredients are both phosphate-free and petroleum-free.