Equipment News-q4-09

Probat Basic is here

Germany

Probat is extending its product range in the industrial roaster segment and introduces the Probat Basic. The drum roaster fulfils the basic requirements of roasting businesses in terms of efficiency and reproducible roasting quality.

The decisive factor for developing this roaster was market demands.

"With the Basic, we have introduced to the market a drum roaster that boasts well-known Probat quality while serving a new price-performance segment," Rainer van der Beek, head of sales at Probat, explains. "It offers all necessary features for entering Probat’s industrial roaster segment." The roaster is available in two variants for roasting times between 8 and 20 minutes: Basic 1000 (hourly output 900 kilograms) and Basic 2000 (hourly output 2,000 kilograms).

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Enviro-friendly Wega

For some years, Wega’s research activities have focused on products with a low environmental impact. The reason for this choice is the company’s strong awareness: the issue of high consumption levels does not merely weigh on each utility paying the bill, it involves us all considering the current global economic climate with ensuing cut-backs in energy sources and increases in the "price to pay".

Based on this reasoning, Wega came up with WegaConcept, the first eco-machine in Wega’s green line, which guarantees energy savings of up to 47.6% compared to traditional machines.

Every Wega green line product is now marked with a special seal to allow customers to make a conscious choice and pick an energy-saving product easily.

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New Image for Astoria

Italy

Astoria introduced a new corporate image as an outcome of its corporate strategy to bring the Astoria brand image more in line with a vision and a market position that expresses excellence, research and innovation, teamwork and a passion for work, as well as ongoing improvement.

Starting with the logo, which retains the company’s red color and the distinct shapes of Astoria, the stylistic lines have been softened and simplified for a contemporary look, in line with the leading concepts of a company that looks to the future but never forgets the espresso coffee tradition.

The logo is accompanied by a new advertising slogan: "think espresso". To say that Astoria and those who choose Astoria "think espresso" means to sum up, in two words, the quality in the cup and the Italian style of Astoria coffee machines while expressing the passion for work and products, as well as the dedication that enables the Italian espresso to reach all parts of the globe.

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