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Tpresso launched in Beijing

China
Eric Favre, the inventor of the iconic Nespresso system, left Nestle in 1990 to head Swiss firm Monodor, which contract manufactures around 500 million coffee capsules annually.
Favre, who says that he “has been working for 30 years on tea,” recently unveiled his new Tpresso system in Beijing, China. Tpresso uses a capsule system to deliver a variety of fine teas, brewed to perfection.

Favre is looking to Asian, particularly Chinese, consumers to embrace the new technology.
“Five hundred years ago tea was sailing overseas and crossed oceans to arrive in Western Europe,” he said. “Today, Tpresso comes from Switzerland to China with its new patented technique, offering Chinese consumers a wonderful drink and rejuvenating tea’s image in the country it was born in.”

 

 

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Quarter 4, 2011


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