Given the strategic importance of the Asian markets, Gruppo Cimbali, world leader in the design and production of espresso coffee and cappuccino machines, will open a representative office in Hong Kong to develop a solid presence in this area.
This decision will enable the company to study the Asian markets, evaluate opportunities and be part of a wide-ranging and diversified trading system in both geographical and economic terms.
This is also the background to the strategic partnership Gruppo Cimbali has recently started with GEW Company, which will be the exclusive distributor for its Casadio product range in China, also guaranteeing comprehensive technical support.
GEW will also produce some Casadio products for the Chinese market under licence of the Group, whose components are supplied by Gruppo Cimbali.
“The opening of our representative office is an exciting project because we are undertaking both a business and a cultural challenge,” said Massimo Faravelli, c.e.o. of Gruppo Cimbali. “The Asian markets represent a great business opportunity with high growth rates, due also to the vast market area. Gruppo Cimbali will sound out the needs and tastes of the people in these areas in order to enter in real terms a potentially very attractive, albeit different, market.”
Direct presence on the ground will enable Gruppo Cimbali to explore the prospects of the Asian market via a strategic partnership that will lead to a greater understanding and development of business opportunities and methods, preserving the typical quality values of Italian products which are so important and widely appreciated, especially in the world of coffee.