Back Issue Tea Time Tea Time-q3-09
India
Some segments of India’s tea community have resisted the nation-wide implementation of e-auction, as demonstrated by the recent disruption of the Kochi auction which was boycotted by traders who said the system is "unfriendly".
The Tea Board remains committed to putting in place a 100% country-wide e-auction system "immediately" amid concerns that the delay in auctioning tea in Kochi could lead to shortages in the market and spoiled tea in storage.
Sri Lanka
According to a report issued by the Central Bank of Sri Lanka, tea exports, which had been affected by severe drought at the beginning of the year, had earned the country US$58.2 million in April, a significant decline from the US$104.7 million earned during the same period of the previous year.
"The reduction in earnings from tea exports in April was largely due to the lower export quantities, which could be attributed to lower global demand and the effect of drought conditions," the report said.
Tea is Sri Lanka’s largest export crop. Seeking to mitigate the effects of drought, pests and disease, the Tea Research Institute (TRI) is seeking to develop new, hardier varieties.
China
According to Chengdu-based Huo Jianguo, chairman of China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products, tea exports from China are expected to remain stable or even grow slightly this year.
During the first four months of the year, tea exports rose by 4.5%, defying an overall trend that saw exports in general slump by over 20% in the same period.
Japan
It had to happen. Coca Cola launched green-tea flavored Coke in Japan last June, targeting women in the 20-30 age group
"We wanted to cater to people who are looking for something that tastes good but is also good for health and beauty," said a company spokesman.
We are predicting a green-tea flavored coffee drink will hit the shelves within the next 18 months…
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