Singapore
When the most influential players in Asia’s food and hospitality industry converge in Singapore from 20 – 23 April 2010 at FHA (Food&HotelAsia), they will likely be overwhelmed by the sheer enormity of the exhibition. Expected to feature 2,800 exhibitors from 70 countries, the exhibition is also recognized for the vastness of its offerings, bringing the latest products and solutions from across the globe to the markets in the region.
FHA2010 will also feature the Asia Barista Championship,
The consolidation of the event reflects the optimism in the Asian economy, particularly in its food, hospitality and travel industries. The Asia Pacific international arrival numbers are expected to see a healthy 4%-5% growth between 2009 and 2011, with the main expansion occurring from 2010 onwards. New trade opportunities are surfacing as emergent countries from Asia further open their doors to foreign trade activities, and lower airfares brought on by the emergence of budget carriers have boosted demand for travel and hotels in the region. The forecast for Asia’s foodservice industry looks bright, as consumers become increasingly affluent and exposed beyond their cultural borders. Foodservice companies are revising their services in order to meet growing demands arising from changing consumer habits. Recognising this, global players continue to press ahead with major expansion plans across Asia.
"FHA has grown with the development of the industry in the region," said Ting Siew Mui, project director for FHA from Singapore Exhibition Services. "Our aim has always been to maximise value to our exhibitors and visitors, through raising the standards of the event and all of its components."
"Despite being the largest and most comprehensive business event for this industry in Asia, FHA is still developed to cater to the diverse needs of each company in the various sectors within the industry," Ting said. "Companies will have the opportunity to explore the expanse of the event or focus on the specialized exhibits, innovative events and topical conferences most relevant to their immediate needs."
