Spain

The Matcha House in Barcelona, Spain, and Aoi Seicha in Japan have launched a wholesale program to deliver matcha to European tea makers and other ingredients users.

The Matcha House recently opened in Barcelona with the mission of making matcha more widely available in Europe. Announcing the new program, the company cited matcha’s widespread use as an ingredient in European pastry and beverages, as well as its increasingly well-known health benefits, as reasons for the launch.

According to the announcement, European companies can contact The Matcha House for industrial- through ceremonial-grade matcha. The Matcha House will source the product directly from Aoi Seicha. A private label program is also available.