STiR Tea & Coffee Industry Bi-Monthly
gives readers and advertisers MORE
Market research showed us that the tea and coffee industry wants (and we think, deserves) MORE than what they are currently getting in their magazines and exhibitions, and so we at Tea & Coffee Asia decided to take that challenge and give the industry a STiR.
In March 2012, Tea & Coffee Asia becomes STiR Tea & Coffee Industry Bi-Monthly.
We’ve made the necessary investment to ensure we have the best recipient database in the tea and coffee world, and we did this by building alliances with associations, enlisting the help of data-mining service companies, hiring call centers to confirm recipients, and adding to our decades-long experience in the industries to build upon our contacts and the relationships between our readers and their contacts throughout the world.
In 2012, the new STiR Tea & Coffee will now do globally what Tea & Coffee Asia has done for Asia – publish a first-class, high quality, well respected magazine supported by the best known companies in the tea and coffee business and by some of the best-known correspondents.
STiR Tea & Coffee Industry Bi-Monthly is going to create a STiR by giving:
l MORE content and editorial pages vs. advertising pages;
l MORE global distribution of the magazine to valued buyers and key players;
l MORE presence at trade shows and conferences to gain exposure and also deliver our advertisers’ message even wider;
l MORE actual print distribution;
l MORE recipients of the magazine as we increase our distribution by a factor of 1.5 over what we maintained at Tea & Coffee Asia to now incorporate readers in Europe, the Americas and Africa;
l MORE market research as we have done over the years and have ID’d those that should get the magazine – over 10,000 trade subscribers will receive it;
l MORE contributing editors and writers you know and respect and who care passionately about our industries and about STiR Tea & Coffee Industry Bi-Monthly. In the coming months, you’re going to see us adding some key industry experts to our Contributing Editorial Board – they’ll make sure we’re on track in all the various segments of the industries we’re reporting on;
l MORE interaction with the personalities involved in STiR and Tea & Coffee Asia, and you’re going to see a lot of them, including: Glenn Anthony John (publisher), Heneage Mitchell (managing editor), Emerson Leonard (sales director), Jonathan Bell (representative), Helen Xu Fei (representative);
l MORE partnerships with companies to help us better serve the industry. Our partnership with Hamburg Messe to bring you COTECA (Tea Coffee Cocoa/Global Industry Expo) is the first of many you’ll see that aims to produce the best products possible for the industry by having partners combining each of their unique skill sets to make it happen;
l MORE people you want to see at STiR.