Tea & Coffee Asia is the Asia’s region’s quarterly journal for the tea & coffee businesses and is published in English with a supplement in Chinese language.  Launched in June 1999, TCA keeps the region's coffee and tea businesses on top of the latest trends, abreast of the most recent technology, and one step ahead of growing competition. Tea & Coffee Asia's reach and specialized editorial focus ensures its wide acceptance throughout the Asia region and beyond, mirroring the region’s growing awareness of coffee and tea, especially the specialty or value-added segment.

The major focus of Tea & Coffee Asia is the concerns of coffee roasters and tea packers, tea leaf and coffee bean importers and exporters, and tea and coffee growers and plantations. Readers will learn what manufacturing processes are being used, the latest packaging techniques, types of coffee and tea, which countries/companies are leading the way, and all the latest on the equipment, machinery, supplies and services required to bring tea & coffee products to the marketplace.

Another major focus of the magazine is on coffee shops, teashops, hotels, espresso bars, and cafes and what they need to set up their tea and coffee service business and how to improve that business. In every issue you can expect to learn who is serving the latest coffee and tea brands, what flavors are popular, and what equipment they are using, as well as merchandising and trade innovations.

1. Who reads Tea & Coffee Asia?
   General Managers - General Directors - Managing Director - Coffee Shop/teashop Managers and Personnel - Food and Beverage Departments - Sourcing and Production Personnel - Import and Export Departments - Plantation Personnel - Marketing, Promotions, and Brand Management.
2. What companies receive Tea & Coffee Asia?
   Coffee Roasters –  Coffee Product Manufacturers – Tea Packers – Tea Products Manufacturers and Marketers – Commodity Exporters and Importers – Large Tea & Coffee Plantations – Coffee Shops and Teashops – Espresso Bars – Four- and Five-Star Hotels – Major Major Food Service Chains.
3. Where does Tea & Coffee Asia circulate?
   Tea & Coffee Asia’s circulation is in the Asia, Middle East and Oceania regions, and has the widest circulation magazine by far in these industries in the Eastern Hemipshere of the world (Asia, the Middle East, Oceania). This compliments TCA’s partner magazine – Tea & Coffee Trade Journal – which circulates in the Western Hemisphere (Europe, the Americas, and Africa).  TCA is also distributed at exhibitions held around the world where the magazine regularly has a booth, such as SCAA and World Tea Expo in the United States; Hotelex and China Tea Expo in China; Hofex Hong Kong; Food & Hotel Asia in Singapore; and anywhere that the Tea & Coffee World Cup Exhibition goes in Europe and Asia (next show March 21-23, 2011 in Singapore).
4. What is the frequency of Tea & Coffee Asia?
   TCA is a quarterly magazine which means four times a year.
5.  Why advertise in Tea & Coffee Asia?
   Tea & Coffee Asia, delivered directly to buyers, executives, and decision makers in the tea and coffee business throughout Asia, the Middle East, and Oceania, is the BEST way to support any company’s sales efforts in the region and to build awareness of their products and services. Tea & Coffee Asia is the leading international magazine for these industries in advertising pages, editorial pages and readership worldwide.
6. Why read Tea & Coffee Asia?
   The magazine is an independent source of information on the expanding and rapidly changing consumer markets of the Asia region. TCA promotes the coffee and tea culture in the region, and builds awareness of quality products. Readers of Tea & Coffee Asia keep one step ahead of their competition, and gain insight and knowledge on the latest trends and developments available. Many of the writers and special articles in Tea & Coffee Asia are by knowledgeable and well-known industry personnel, sharing their views and secrets on their business. Tea & Coffee Asia keeps the readers abreast of the state-of-the-art technology and equipment and products available