Tea & Coffee Industry to Trade Media: “STiR It Up a Bit”

The tea and coffee industries’ oldest and most respected trade publication in Asia comes of age.  With its demonstrated commitment to the tea and coffee industry, it is now time to expand horizons, as Tea & Coffee Asia evolves into something even more relevant and pertinent to the tea and coffee industries.
Starting in March 2012, Tea & Coffee Asia becomes the international STiR Tea & Coffee Industry Bi-Monthly.

Readers can expect a first-class, high quality, well-respected magazine supported by the most famous companies in the tea and coffee businesses and by its best-known and favorite correspondents. In other words, readers will get more of what they’ve come to expect from Tea & Coffee Asia, only now on a global level.
There are several reasons for this change, but mainly our market research shows that the industry wants (and we think deserves) MORE from its international trade press. And we are taking them up on that.  The dynamic markets of Asia were the perfect training ground, and now we are ready to go global.
October Multimedia, the publisher of Tea & Coffee Asia and the new STiR, is now free to pursue quality partnerships with groups where the end result will always give more back to the industry. Right out of the starting gate, our partnership with Hamburg Messe to bring you COTECA (Tea Coffee Cocoa/Global Industry Expo – Sept. 20-22, 2012, Hamburg, Germany) is a positive step in that direction. Hamburg Messe is known worldwide for organizing quality, first-class exhibitions; October is known for its global connections, relationships and sales/marketing in the tea & coffee industry.  This ideal partnership allows each group to concentrate on contributing its core strengths for the best outcome at COTECA 2012.
At Tea & Coffee Asia and STiR, we believe having the best partners, with each combining their known skill sets for the betterment of the industry is the best way forward (…we’ll shorten that into a more easily-said motto soon!)…and you’ll see more partnerships, cooperations and JV’s in the future from us.
We know of lot of you are not shy in the industry, so please don’t hesitate to let us know when we’ve given the industry a STiR in the right or wrong direction… we’ll cherish such input at STiR as we always have at Tea & Coffee Asia.