Martin Bauer expansion
China
On the heels of news earlier this year about its opening of a Southeast Asian subsidiary in Singapore, Martin Bauer Group has announced a joint venture deal with a tea company in Hangzhou, Zhejiang, near Shanghai on the eastern central coast of China. The joint venture between Zheijiang ShanShan Tea Co. and MB-Holding will operate under the name ShanShan (Hangzhou) Tea Extracts Co., located in the Economic and Technological Development Area of the city of Hangzhou. The companies are building a factory to produce decaffeinated tea and tea extracts. They plan to begin construction in June of this year and begin commercial production by the end of 2011.
In a statement, the joint venture’s general manager, Liu Zhiming, pointed out two main reasons for the partnership: firstly, growing demand in Asia for the types of products Martin Bauer Group produces, and secondly. a long-standing and good working relationship between the two companies.
"In bringing together the strengths of both companies, we can ensure that ShanShan Tea Extracts Co. is at the leading edge of tea beverage developments in Asia, while at the same time strengthening the position of Martin Bauer Group as one of the leading suppliers of tea extracts and decaffeinated tea to global markets," Liu said.