An exclusive logo has been introduced by the Tea Board of India for the Assam region for its tea exports. The logo has been introduced to help Assam tea compete with tea from Kenya and Sri Lanka. 

The board has mandated specific criteria for tea producers to adhere to in order to earn the logo for export, and in turn it is hoped that the appeal of Assam tea will broaden as its quality improves. 

The measure is also intended to deter counterfeiting and misuse of the logo for substandard exports. 

The introduction of the Assam tea logo is a step towards a system where various teas of different kinds could be differentiated and traded in the future, according to the board.