By Heneage Mitchell
The trend setter in flavored tea, Florapharm has grown to become one of the world’s leading flavored and fruit tea specialists. Its range of colorful, aromatic, tasty and healthful blended teas have proven to be enduringly popular with connoisseurs around the globe consumers across Europe, and now Asian aficionados are discovering that Florapharm’s exotic blends strike a chord with the region’s discriminating palates.
Florapharm produces fine cut fruit and tisane teas for conventional tea bags for tea packers to buy in bulk and pack using conventional techniques – there is no need to invest in sophisticated bagging technology.
Its new product range include pyramid tea bags, and Florapharm can also deliver mono-component beverages such as chamomile, peppermint and so on.
Tea is so often associated with staid, conservative values that it may not immediately be obvious to some that it can be an exciting, trendy and a highly desirable commodity among a new wave of consumers.
"The new generation of tea drinkers appreciate additives such as chili pepper, cardamom, and ginger," according to Florapharm. "Traditional black teas with flavors added are another exciting product. Black tea with pineapple and lemon, for example, is a popular, flavorful and delicious option, one of many Florapharm offers."
Healthy alternativesThe growing awareness of tea’s healthful properties is another persuasive element in consumer acceptance of Florapharm’s products. The company has created a range of herbal teas with wellness characteristics, such as Women’s Tea, Men’s Tea and Stress Reliever Tea, all containing properties designed to benefit the drinker’s health as well as stimulate the palate
Florapharm’s experts travel the world seeking new possibilities and products and ensuring that supplies conform to the highest standards of purity and quality.
New products are constantly being developed for specific local tastes. For example a blend designed for the Japanese market contains wasabi (Wasabia Japonica). Cassata Sicilia, a special fruit blend developed for the Italian market, is a colorful blend.
"Around 50 new products are introduced every year," Kroll told Tea & Coffee Asia. "The company has over 800 products available at any one time."
New visionFlorapharm has enjoyed a great deal of success in a relatively short time, and is showing no signs of slowing down.
Tea shops and specialty tea packers are its main market in Europe. It supplies wholesalers all over the world and now has a North American outlet, Florapharm USA, which was established about 5 years ago.
Among other innovative products Florapharm has introduced recently is a new generation of mild fruit teas that can be drunk without sugar, an excellent beverage for children, and also mild on the stomach. These teas are a healthier alternative to sweetened beverages, meeting the demands of consumers seeking healthier alternatives to conventional teas and fruit teas, which are typically sour.
Florapharm has recently invested in a new warehouse and introduced a new pyramid line utilizing pyramid tea bags made with environmentally friendly bio-degradable soilon and a new tea bag line, Teabreak, containing high quality leaf tea, for hotels and restaurants. Teabreak is designed for teapots and incorporates a very cunning hanger design to prevent the tea bag from falling into the pot.
For an intoxicating, sensory experience, its hard to beat a sampling session with Florapharm’s teas. A riot of color, aroma and taste, tea will never be the quite same again once you try a Florapharm blend.